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Research papers

Comparative evaluation of alternative research systems in France including a first view of passive sensing

CESP is a French inter-professional association grouping together all the professions involved in the advertising market; that is: advertisers, agencies, media buying companies and the media themselves (television, radio, magazines, the daily press,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Corinne Fabre
June 15, 1991
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Citation

Fabre, C. (1991a, June 15). Comparative evaluation of alternative research systems in France including a first view of passive sensing. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/comparative-evaluation-of-alternative-research-systems-in-france-including-a-first-view-of-passive-sensing