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Comparative evaluation of alternative research systems in France including a first view of passive sensing

Date of publication: June 15, 1991

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Corinne Fabre

Abstract:

CESP is a French inter-professional association grouping together all the professions involved in the advertising market; that is: advertisers, agencies, media buying companies and the media themselves (television, radio, magazines, the daily press, cinema and outdoor). From its origin in 1957 till now, CESP has been the focal point in media research in France, operating in the Joint interest of both users and media owners. So it was perfectly natural for these members to ask us to Judge the scientific and technical aspects of television audience measuring systems in France

Corinne Fabre

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Fabre, C. (1991a, June 15). Comparative evaluation of alternative research systems in France including a first view of passive sensing. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/management-and-model-for-research-in-comparative-management