Comparative evaluation of alternative research systems in France including a first view of passive sensing
Abstract:
CESP is a French inter-professional association grouping together all the professions involved in the advertising market; that is: advertisers, agencies, media buying companies and the media themselves (television, radio, magazines, the daily press, cinema and outdoor). From its origin in 1957 till now, CESP has been the focal point in media research in France, operating in the Joint interest of both users and media owners. So it was perfectly natural for these members to ask us to Judge the scientific and technical aspects of television audience measuring systems in France