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, C. (1973a, August 07). Qualitative research on new press advertisements for 'Vedra' . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-new-press-advertisements-for-vedra-
O'Mulloy, J. B. (1971a, June 15). A move towards the ideal. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-move-towards-the-ideal
Frost, W. A. (1970a, June 15). The development of a technique for measuring the reactions of general practitioners to mailing pieces and journal advertisements . ANA - ESOMAR. Retrieved September 26, 2024, from
Stapel, J. (1967a, June 15). Post-testing and pre-testing consumer behavior caused by advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
Lockwood, T. C. (1967a, June 15). How advertising works. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-advertising-works
Adriessens, J. E. (1966a, September 01). Can results of pre-tests be related to results of post-tests?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/can-results-of-pre-tests-be-related-to-results-of-post-tests-
Hoyes, P. A. (1966a, June 01). Pre-testing advertisements at early stages of campaign development. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/pre-testing-advertisements-at-early-stages-of-campaign-development
Johns and Potter (1966a, June 01). Pupil response as a means of evaluating television commercials. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/pupil-response-as-a-means-of-evaluating-television-commercials
Schaefer, W. (1965a, June 15). Should advertisements be "believable" or "convincing"?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/should-advertisements-be-believable-or-convincing-