Back

Pre-testing advertisements at early stages of campaign development

Date of publication: June 1, 1966

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Company: Ogilvy

Author: P. A. Hoyes

Abstract:

I am going to talk first of all about a measure we have used to pre-test commercials at early stages of their development and then I'm going on to suggest how it might be possible to use this method to assess techniques used for evaluating finished commercials .

P. A. Hoyes

Author

This is a long description of some author details.

Research Papers

Can a correlation of advertising to sales be demonstrated?

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Author: Charles Einer Anderson

 

June 15, 1965

×

Citation

Anderson, C. E. (1965a, June 15). Can a correlation of advertising to sales be demonstrated?. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/can-a-correlation-of-advertising-to-sales-be-demonstrated-


Research Papers

Validation of copy: Testing measures based on in-market performance

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Author: David W. Olson

 

June 15, 1984

×

Citation

Olson, D. W. (1984a, June 15). Validation of copy: Testing measures based on in-market performance. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/validation-of-copy-testing-measures-based-on-in-market-performance


Research Papers

Monitoring advertising cost effectively

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Peter A. Hoyes

 

September 1, 1978

×

Citation

Hoyes, P. A. (1978a, September 01). Monitoring advertising cost effectively. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/monitoring-advertising-cost-effectively


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Hoyes, P. A. (1966a, June 01). Pre-testing advertisements at early stages of campaign development. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/monitoring-advertising-cost-effectively