Back

Pre-testing advertisements at early stages of campaign development

Date of publication: June 1, 1966

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Company: Ogilvy

Author: P. A. Hoyes

Abstract:

I am going to talk first of all about a measure we have used to pre-test commercials at early stages of their development and then I'm going on to suggest how it might be possible to use this method to assess techniques used for evaluating finished commercials .

P. A. Hoyes

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Post-testing and pre-testing consumer behavior caused by advertising

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Jan Stapel

Company: NIPO

June 15, 1967

×

Citation

Stapel, J. (1967a, June 15). Post-testing and pre-testing consumer behavior caused by advertising. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/post-testing-and-pre-testing-consumer-behavior-caused-by-advertising-415


Research Papers

TV advertising pre-testing

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Roger S. Parkyn

 

June 15, 1980

×

Citation

Parkyn, R. S. (1980a, June 15). TV advertising pre-testing. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/tv-advertising-pre-testing


Research Papers

TV advertising pre-testing

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Roger S. Parkyn

 

September 1, 1976

×

Citation

Parkyn, R. S. (1976a, September 01). TV advertising pre-testing . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/tv-advertising-pre-testing-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Hoyes, P. A. (1966a, June 01). Pre-testing advertisements at early stages of campaign development. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/tv-advertising-pre-testing-