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Pre-testing advertisements at early stages of campaign development

Date of publication: June 1, 1966

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Company: Ogilvy

Author: P. A. Hoyes

Abstract:

I am going to talk first of all about a measure we have used to pre-test commercials at early stages of their development and then I'm going on to suggest how it might be possible to use this method to assess techniques used for evaluating finished commercials .

P. A. Hoyes

Author

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Research Papers

Post-testing and pre-testing consumer behavior caused by advertising

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Jan Stapel

Company: NIPO

June 15, 1967

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Citation

Stapel, J. (1967a, June 15). Post-testing and pre-testing consumer behavior caused by advertising. ANA - ESOMAR. Retrieved June 06, 2025, from


https://ana.esomar.org/documents/post-testing-and-pre-testing-consumer-behavior-caused-by-advertising-415


Research Papers

TV advertising pre-testing

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Roger S. Parkyn

 

June 15, 1980

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Citation

Parkyn, R. S. (1980a, June 15). TV advertising pre-testing. ANA - ESOMAR. Retrieved June 06, 2025, from


https://ana.esomar.org/documents/tv-advertising-pre-testing


Research Papers

TV advertising pre-testing

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Roger S. Parkyn

 

September 1, 1976

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Citation

Parkyn, R. S. (1976a, September 01). TV advertising pre-testing . ANA - ESOMAR. Retrieved June 06, 2025, from


https://ana.esomar.org/documents/tv-advertising-pre-testing-


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Citation

Hoyes, P. A. (1966a, June 01). Pre-testing advertisements at early stages of campaign development. ANA - ESOMAR. Retrieved June 06, 2025, from


https://ana.esomar.org/documents/tv-advertising-pre-testing-