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Pre-testing advertisements at early stages of campaign development

Date of publication: June 1, 1966

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Company: Ogilvy

Author: P. A. Hoyes

Abstract:

I am going to talk first of all about a measure we have used to pre-test commercials at early stages of their development and then I'm going on to suggest how it might be possible to use this method to assess techniques used for evaluating finished commercials .

P. A. Hoyes

Author

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Citation

Hoyes, P. A. (1966a, June 01). Pre-testing advertisements at early stages of campaign development. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/pre-testing-advertisements-at-early-stages-of-campaign-development