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B.V., E. (1960a, June 15). Creation of a brand image for a new product. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/creation-of-a-brand-image-for-a-new-product
Squirrell, N. J. (1960a, June 15). Methods of brand image research (French). ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/methods-of-brand-image-research-french-