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Passikoff, R. (1992a, June 15). Brand keys. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/brand-keys
Steinmann, M. (1992a, June 15). Single-source-research. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/single-source-research
Patrick, G. L. (1991a, June 15). How to identify needs, and adapt American new product concepts for successful marketing in Europe: A case study. ANA - ESOMAR. Retrieved June 24, 2024, from
Wilkinson, J. (1991a, May 05). Predicting sales. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/predicting-sales
Jagger, Wilk, Pope and Rivera (1990a, September 01). Screening successful new products around the world. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/screening-successful-new-products-around-the-world
Bronner, A. E. (1990a, September 01). The end of fusion fear?. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-end-of-fusion-fear-
Patrick, G. L. (1990a, June 15). Identification of industrial new product opportunities through utilization of graphic stimuli. ANA - ESOMAR. Retrieved June 24, 2024, from
Feuillette, C. (1990a, June 15). Managing excess information. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/managing-excess-information
Hustaix and Lin (1989a, September 01). Our experiences of forecasting non-fast moving consumer goods products & services. ANA - ESOMAR. Retrieved June 24, 2024, from