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Pokorna and Petrackova (1968a, August 01). Business cycle tests for the retail trade. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/business-cycle-tests-for-the-retail-trade
Stapel, J. (1967a, June 15). Post testing and pre testing consumer behavior caused by advertising. ANA - ESOMAR. Retrieved September 26, 2024, from