The basis of the Business Cycle Tests consists in systematic selected investigations and evaluations of changes and trends in the circulation of goods as shown by the chief indicators (deliveries, stock, sales), and by the state of supply and demand connected with them. It is our intention to acquire, by using the Business Cycle Test in our country, above all, the global evaluation of the market situation, and to formulate in this way additional information for individual products , chiefly for the planning of the retail turnover and prices, and also for the formulation of the business policy and, at the same time, for the preparation of the bases for short-time forecasts.
Estimating new product price elasticity before launching
Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Peter Sampson, Lynn Y.S. Lin
Company: Burke, Inc.
October 26, 1987
Media continuity VS. concentrated flights
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Patrick Ballarin, Laurent Battais
June 15, 1998
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