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Harding and Ortiz (2002a, March 17). A framework for improved CRM analytics. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-framework-for-improved-crm-analytics
Harding, D. (1968a, June 15). The revolution in test marketing . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-revolution-in-test-marketing-
Harding, D. (1965a, June 15). Trends in test marketing research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/trends-in-test-marketing-research