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Koerner and Leroy (2002a, June 09). The role of niches and elites in TV audience fragmentation . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-role-of-niches-and-elites-in-tv-audience-fragmentation-
Leroy, Gordon and Harris (1994a, May 01). American public television in the 500 channel environment: A discussion of current research. ANA - ESOMAR. Retrieved September 26, 2024, from