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The role of niches and elites in TV audience fragmentation

Date of publication: June 9, 2002

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Stacey Lynn Koerner, David J. Leroy

Abstract:

The paper describes a preliminary approach to understanding the dynamics of niche viewing populations and their role in supporting multiple viewing options within an increasingly fragmented television landscape. The paper's arguments are informed by a series of in-depth interviews with distinct fan cultures and custom studies of Nielsen Media Research data.

Stacey Lynn Koerner

Author

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David J. Leroy

Author

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Koerner and Leroy (2002a, June 09). The role of niches and elites in TV audience fragmentation . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/tv-audience-measurement