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Research papers

Problems of non-response and non-cooperation in a people meter panel

The quality of any audience measurement system is dependent on the quality of the sample upon which its data are based. This paper presents the results of two pieces of research that examine different aspects of A.C. Nielsen's network people meter...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Barry Kiefl, David M. Tattle
Company: Nielsen
June 15, 1992
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Citation

Kiefl and Tattle (1992a, June 15). Problems of non-response and non-cooperation in a people meter panel. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/problems-of-non-response-and-non-cooperation-in-a-people-meter-panel