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Hall and Lee (2004a, March 28). Does your brand hit the consumers' hot buttons?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/does-your-brand-hit-the-consumers-hot-buttons-
Ryan, L. (2004a, March 28). Life beyond the focus group. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/life-beyond-the-focus-group
Ma, F. (2004a, March 28). Lifestyle segmentation of the Chinese consumer. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/lifestyle-segmentation-of-the-chinese-consumer
Higaki, A. (2004a, March 28). Product launch decision testing and demand forecasting using virtual store shelves. ANA - ESOMAR. Retrieved September 26, 2024, from
Kung, Cheung and Lam (2004a, March 28). The impact of low birth rates towards the life stage segmentation model in CRM. ANA - ESOMAR. Retrieved September 26, 2024, from
Ren, Yang, Yuan and Tang (2004a, March 28). Managing the Competitive Customer Relationshipâ¢. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/managing-the-competitive-customer-relationship-
Phillips, G. (2004a, March 28). You can't average Asia. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/you-can-t-average-asia
Kwong, Lee and McCallum (2004a, March 28). Disease, terror, fraud and recession. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/disease-terror-fraud-and-recession
Itty, Moskowitz, Gofman, Manchaiah and Marcus (2004a, March 28). Understanding and optimizing communications and the 'look'. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-and-optimizing-communications-and-the-look-