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Franklin and Wilding (1976a, June 15). The use of market research as positive aid to improving promotional strategy, execution and evaluation within a total communication concept and specifically in relation to advertising . ANA - ESOMAR. Retrieved June 18, 2024, from
Wilding, D. (1973a, June 15). The development of advertising for Martini in the UK. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/the-development-of-advertising-for-martini-in-the-uk