Abstract:
The purpose of this paper is to define the process which led to the development of the Martini campaign and identify the problems involved in the use of market research at each stage
Date of publication: June 15, 1973
Author: David Wilding
Abstract:
The purpose of this paper is to define the process which led to the development of the Martini campaign and identify the problems involved in the use of market research at each stage
This is a long description of some author details.
Franklin and Wilding (1976a, June 15). The use of market research as positive aid to improving promotional strategy, execution and evaluation within a total communication concept and specifically in relation to advertising . ANA - ESOMAR. Retrieved April 24, 2024, from
Dunkley, J. C. (1966a, June 01). Market research in the development of advertising for new products. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/market-research-in-the-development-of-advertising-for-new-products
Cooke and Devine (2005a, September 21). Building democracy in the UK. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/building-democracy-in-the-uk
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Wilding, D. (1973a, June 15). The development of advertising for Martini in the UK. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/building-democracy-in-the-uk