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Byfield and Dodson (1994a, June 15). You can't sell to them if they are not there. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/you-can-t-sell-to-them-if-they-are-not-there
Beeson, Dodson and Rothman (1986a, June 15). The use of panels in readership research. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/the-use-of-panels-in-readership-research