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Research papers

Possibilities and impossibilities of standard business-to-business research

The paper shows that standard methods in business-to-business research have a very promising future when one looks at the market developments. It will be made clear, however, that these possibilities are only very short-term and that the marketing...

Catalogue: Seminar 1988: Business To Business Research
Author: Dick Heinhuis
Company: Burke, Inc.
June 15, 1988
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Citation

Heinhuis, D. (1988a, June 15). Possibilities and impossibilities of standard business-to-business research. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/possibilities-and-impossibilities-of-standard-business-to-business-research