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Possibilities and impossibilities of standard business-to-business research

Date of publication: June 15, 1988

Catalogue: Seminar 1988: Business To Business Research

Company:

Author: Dick Heinhuis

Abstract:

The paper shows that standard methods in business-to-business research have a very promising future when one looks at the market developments. It will be made clear, however, that these possibilities are only very short-term and that the marketing research agencies have to be aware of the threat of telemarketing.

Dick Heinhuis

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Research Papers

Usefulness and future of syndicated/standard services in the business-to-business research field

Catalogue: Seminar 1988: Business To Business Research

Authors: Jean Oddou, Dominique Vanmarsenille

 

June 15, 1988

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Citation

Oddou and Vanmarsenille (1988a, June 15). Usefulness and future of syndicated/standard services in the business-to-business research field. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/usefulness-and-future-of-syndicated-standard-services-in-the-business-to-business-research-field


Research Papers

Business-to-business research, evolution towards consultancy?

Catalogue: Seminar 1988: Business To Business Research

Author: Peter J. Jackson

 

June 15, 1988

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Citation

Jackson, P. J. (1988a, June 15). Business-to-business research, evolution towards consultancy?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/business-to-business-research-evolution-towards-consultancy-


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Business-to-business segmentation

Catalogue: Seminar 1992: Business To Business Marketing

Author: Glauco T. Savorgnani

Company: DOXA

June 15, 1992

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Savorgnani, G. T. (1992a, June 15). Business-to-business segmentation. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/business-to-business-segmentation


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Citation

Heinhuis, D. (1988a, June 15). Possibilities and impossibilities of standard business-to-business research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/business-to-business-segmentation