Possibilities and impossibilities of standard business-to-business research

Date of publication: June 15, 1988

Company: Burke, Inc.

Author: Dick Heinhuis

Abstract:

The paper shows that standard methods in business-to-business research have a very promising future when one looks at the market developments. It will be made clear, however, that these possibilities are only very short-term and that the marketing research agencies have to be aware of the threat of telemarketing.

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