Abstract:
The paper shows that standard methods in business-to-business research have a very promising future when one looks at the market developments. It will be made clear, however, that these possibilities are only very short-term and that the marketing research agencies have to be aware of the threat of telemarketing.
This could also be of interest:
Research Papers
Business-to-business research, evolution towards consultancy?
Catalogue: Seminar 1988: Business To Business Research
Author: Peter J. Jackson
 
June 15, 1988
Research Papers
Getting close to business
Catalogue: Seminar 1988: Business To Business Research
Authors: Justin Gutmann, Stephen Ellis, David Smith
Company: DVL Smith Ltd
June 15, 1988
