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Riesco, B. (1972a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved September 26, 2024, from
Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success-german-
Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success
, C. (1972a, April 08). Qualitative research on Fish Finger commercials. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-fish-finger-commercials
, C. (1971a, October 01). Overview of research findings press advertising for Barclays. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/overview-of-research-findings-press-advertising-for-barclays
Bruce, J. (1971a, June 15). First experiences with Fishbein theory and survey methods. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/first-experiences-with-fishbein-theory-and-survey-methods
Cowling, A. B. (1971a, June 15). Consequences of applying the Fishbein model to advertising planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/consequences-of-applying-the-fishbein-model-to-advertising-planning
Tuck, M. (1971a, June 15). Practical frameworks for advertising and research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/practical-frameworks-for-advertising-and-research
Minter, C. (1970a, September 01). Can advertising and media planning be improved by the use of single-source data?. ANA - ESOMAR. Retrieved September 26, 2024, from