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Magazines

Research World (November-December 2018)

This issue celebrates and examines the role of qualitative research in our vast panoply of insights tools and approaches. There is much tocelebrate, not least that qualitative has been perhaps even more adaptive to new approaches and technologies...

Catalogue: Research World 2018
Author: ESOMAR B.V.
December 1, 2018
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Citation

B.V., E. (2018a, December 01). Research World (November-December 2018). ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2018-


Research papers

In retrospect... Lessons learned

This paper provides the first results of a study aimed at identifying and quantifying if and how market research is adding value to the business process and to the bottom line.By now the study has become an ongoing process to identify how market...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Dirk Huisman
September 19, 2004
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Citation

Huisman, D. (2004a, September 19). In retrospect... Lessons learned. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/in-retrospect-lessons-learned


Magazines

Research World (May 2001)

The Reader's Digest Association Inc is a global leader in publishing and direct marketing, whose object is to create and deliver products that inform, enrich, entertain and inspire people of all ages and cultures. The Company's flagship magazine,...

Catalogue: Research World 2001
Author: ESOMAR B.V.
May 1, 2001
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Citation

B.V., E. (2001a, May 01). Research World (May 2001). ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/research-world-may-2001-


Research papers

QFD, integrating technique and customer orientation

A comparative qualitative international survey among internationally operating Japanese, American, German and Dutch industrial and industrial services companies shows that technological lead is the critical factor to a company’s success, the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Karin Lieshout, Dirk Huisman
Company: SKIM
June 15, 1994
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Citation

Lieshout and Huisman (1994a, June 15). QFD, integrating technique and customer orientation. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/qfd-integrating-technique-and-customer-orientation