Research World (May 2001)

Date of publication: May 1, 2001

Catalogue: Research World 2001

Author: ESOMAR B.V.

Abstract:

The Reader's Digest Association Inc is a global leader in publishing and direct marketing, whose object is to create and deliver products that inform, enrich, entertain and inspire people of all ages and cultures. The Company's flagship magazine, Reader's Digest, is published in 48 editions and 19 languages and reaches almost 100 million readers around the works each month. Marion Jobson, Market Research Manager, based in the company's London offices, talks to Phyllis Vangelder about the way market research is structured in the company and how it is used to help strategic and tactical decision-making.

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