Resources Library by ANA

Digital and social advertising effectiveness for business

Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Aarti Bharadwaj, Sweta Agrawal

May 13, 2014

From Orkut to Instagram

A lot has been said and written about social media consumers, but few empirical longitudinal studies have been done on them in Latin America. Through this study, we will see how in the past three years, important changes have occurred in the way...

Catalogue: Latin America 2014: Accelerating Growth

Author: Ivan Casas

April 4, 2014

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big

Authors: Filip De Boeck, Joeri Van den Bergh, Stefano Tabogo, Alice Merlo, Annelies Verhaeghe

Company: InSites Consulting

September 26, 2013

Conflict maps in social media

Many brands have entered the realm of social media as part of their marketing strategies. Nevertheless, on many occasions due to mishandling these interactions devolved into conflict which may scale rapidly and turn low intensity situations into...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Julián Andrés Riveros Clavijo, María Angélica Aya Zarate

June 23, 2013

The effect of engagement with social media on purchase behaviors

This presentation reviews how a different form of engagement with the Air Miles Facebook page and their own social media site affects future purchase behaviors. Engagement includes a hierarchy from passively reading content, liking something, and...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Mark Vandenbosch, Bobby Calder, Edward Malthouse, Su Jung Kim

June 23, 2013

Facebook under the spotlight

Facebook has become a highly attractive advertising medium, but effectiveness and how the channel works are still little understood. Metrics such as 'likes' are available but offer little insight. We believe that social media work differently to...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Author: Robert Ellis

Company: COG Research Ltd.

November 6, 2012

The BBC Olympic flame

The London Olympic Games was the major global sporting event of 2012 with four million viewers expected for the opening ceremony. Social media now plays a prominent role in TV, and is key for brands, active in social media arenas, to understand how...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Dan Brilot, Andy Morris, Angharad Houlden, Anita Penn

Company: YouGov

November 6, 2012

DigiAsia

For youth marketers like Pepsi, social media is a potent tool to keep abreast of changing youth values, expressions and aspirations. While marketers realize the growing importance of tapping into youth conversations in channels outside of qualitative...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Rakesh Kumar, Madhumita Chakraborty

Companies: PepsiCo, KANTAR TNS Malaysia

November 6, 2012

Research without borders

Our role is to shape decision-making. In large multinationals, the global structure of the marketing organization largely determines whom we get to influence. Evolving structures further complicate or limit our role. However, the researcher is...

Catalogue: Congress 2012: Accelerating Excellence

Authors: C. Frederic John, Liz Moore, Anna Mariano

Companies: MasterCard, Chrysalis Partners

September 13, 2012