The art of research

Date of publication: September 26, 2013

Abstract:

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition will explain how visual analysis of social media data lead to a digital segmentation that forms the base of a digital strategy on Pinterest. Moreover, it will demonstrate that pictures are also a great means to break down communication barriers between consumers and marketers.

  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Some principles in product testing Authors: Fritz Lohmeier
American experience with motivation research Authors: Paul Lyness
Factor analysis in market research Authors: Andrew S. C. Ehrenberg
Factor analysis in market research (French) Authors: Andrew S. C. Ehrenberg
Operations research Authors: Friedrich Wendt
Operations research (French) Authors: Friedrich Wendt
Quantification in motivation research Authors: Emeric Deutsch
Quantification in motivation research (French) Authors: Emeric Deutsch
Research in Africa Authors: Charles Celier