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Research papers

Over the net

This paper will cover two key steps in US radio syndicated audience measurement. One step is the first use of the internet in a production environment for any step of the measurement process, specifically the consent stage of the survey. The second...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Ed Cohen, Barbara O'Hare, Lester Jones
June 17, 2004
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Citation

Cohen, O'Hare and Jones (2004a, June 17). Over the net. ANA - ESOMAR. Retrieved June 22, 2024, from


https://ana.esomar.org/documents/over-the-net