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Over the net

Date of publication: June 17, 2004

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Ed Cohen, Barbara O'Hare, Lester Jones

Abstract:

This paper will cover two key steps in US radio syndicated audience measurement. One step is the first use of the internet in a production environment for any step of the measurement process, specifically the consent stage of the survey. The second step is the testing of an internet-based radio diary, or more specifically, multiple diary designs. This paper details the research behind each initiative.

Ed Cohen

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Barbara O'Hare

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Lester Jones

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Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Heather Kennedy, Sue Grant

Company: Markinor (Pty) Ltd

June 15, 1992

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Citation

Kennedy and Grant (1992a, June 15). M-Net. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/m-net


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Net effects

Catalogue: ESOMAR Net Effects 1999

Author: David Pring

 

February 21, 1999

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Pring, D. (1999a, February 21). Net effects. ANA - ESOMAR. Retrieved September 17, 2025, from


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Long-Tolbert and Murphy (2001a, February 11). Competitive intelligence on the Net. ANA - ESOMAR. Retrieved September 17, 2025, from


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Cohen, O'Hare and Jones (2004a, June 17). Over the net. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/competitive-intelligence-on-the-net