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Research papers

Micro-moments that matter: How to effectively target Chinese travellers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}An obsession to use digital often obscures the true purpose of marketing, In this...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Emma Donnellan, Komal Roy, Yuan Liu
Company: Kantar
September 8, 2019
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Citation

Donnellan, Roy and Liu (2019a, September 08). Micro-moments that matter: How to effectively target Chinese travellers. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/micro-moments-that-matter-how-to-effectively-target-chinese-travellers