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Micro-moments that matter: How to effectively target Chinese travellers

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Company: Kantar

Authors: Emma Donnellan, Komal Roy, Yuan Liu

Abstract:

An obsession to use digital often obscures the true purpose of marketing, In this path-breaking work, we explore how digital is entrenched in Chinese travel-trail to develop a marketing strategy embedded in their journey.

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