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de Groot and Orwell (1971a, June 15). A study of the decision processes in the selection of an advertising agency. ANA - ESOMAR. Retrieved July 24, 2024, from
Bernhard, M. (1971a, May 03). Identifying problems and organising survey data. ANA - ESOMAR. Retrieved July 24, 2024, from
https://ana.esomar.org/documents/identifying-problems-and-organising-survey-data
Hartmann, F. (1969a, August 01). How to calculate market research projects. ANA - ESOMAR. Retrieved July 24, 2024, from
https://ana.esomar.org/documents/how-to-calculate-market-research-projects
Jenkins and Kendall (1969a, June 15). Formulating quantified objectives and evaluating progress without profit or sales data. ANA - ESOMAR. Retrieved July 24, 2024, from
Durant, H. (1958a, June 15). Motivation research. ANA - ESOMAR. Retrieved July 24, 2024, from
https://ana.esomar.org/documents/motivation-research