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Dunning, W. A. (1974a, December 04). Predicting product performance on the basis of consumer opinions. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/predicting-product-performance-on-the-basis-of-consumer-opinions
Ruczinski, E. M. (1971a, June 15). The semantic differential. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-semantic-differential
Ruczinski, E. M. (1971a, June 15). The semantic differential (German). ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-semantic-differential-german-