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Weibel, E. (1998a, October 20). Improving multi country media planning. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/improving-multi-country-media-planning
Weibel, E. (1996a, November 11). MUST. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/must