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Magazines

Research World (July/August 2009)

The debate on global vs. local marketing (and research) is one of these debates which have been going forever. The basic question is “can you apply the same advertising/packaging/ positioning (fill in the blank) on a global basis or are there...

Catalogue: Research World 2009
Author: ESOMAR B.V.
August 1, 2009
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Citation

B.V., E. (2009a, August 01). Research World (July/August 2009). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/research-world-july-august-2009-


Research reports

ESOMAR/WAPOR guide to opinion polls and published surveys

ESOMAR and WAPOR have produced the present guide in order to help those interested in the subject of opinion polls to reach a more informed judgement about the value of such polls and the most appropriate ways of conducting and reporting them.There...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
June 15, 2009
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Citation

B.V. and B.V. (2009a, June 15). ESOMAR/WAPOR guide to opinion polls and published surveys. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/esomar-wapor-guide-to-opinion-polls-and-published-surveys


Research reports

Passive data collection observation and recording

This document aims to bring the existing Guideline up to date and in line with the latest international developments for best practice, and to expand the coverage to include all forms of observation and passive data collection going beyond the...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
×

Citation

B.V., E. (2009a, June 15). Passive data collection observation and recording . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/passive-data-collection-observation-and-recording-


Research reports

Guide on distinguishing market research from other data collection activities

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
×

Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-


Research reports

Guide on distinguishing market research from other data collection activities (Spanish)

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
×

Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities (Spanish). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-spanish-


Magazines

Research World (June 2009)

Our theme this month is return on marketing investment (ROMI). But just that one Insight throws the discussion of this aging concept into very sharp relief. Just what is ROMI? Is it return on investment on the entire marketing effort? Or return on...

Catalogue: Research World 2009
Author: ESOMAR B.V.
June 1, 2009
×

Citation

B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/research-world-june-2009-


Magazines

Research World (May 2009)

Research for social and political purposes is a fundamental building block in the making and sustenance of a successful democracy. The return on research in the social and political domain far outweighs its cost. Research is indeed a fundamental...

Catalogue: Research World 2009
Author: ESOMAR B.V.
May 1, 2009
×

Citation

B.V., E. (2009a, May 01). Research World (May 2009). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/research-world-may-2009-


Magazines

Research World (April 2009)

What are memes and what’s the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined ’meme’ to...

Catalogue: Research World 2009
Author: ESOMAR B.V.
April 1, 2009
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Citation

B.V., E. (2009a, April 01). Research World (April 2009). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/research-world-april-2009-


Magazines

Research World (March 2009)

This month, we focus on Asia Pacific. And it could not be more timely. While the majority of the world's economies sink into severe recession, the APAC region is still forecasting growth, albeit at a slower pace. And granted, some countries in the...

Catalogue: Research World 2009
Author: ESOMAR B.V.
March 1, 2009
×

Citation

B.V., E. (2009a, March 01). Research World (March 2009). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/research-world-march-2009-