ESOMAR/WAPOR guide to opinion polls and published surveys

Date of publication: June 15, 2009

Abstract:

ESOMAR and WAPOR have produced the present guide in order to help those interested in the subject of opinion polls to reach a more informed judgement about the value of such polls and the most appropriate ways of conducting and reporting them.There are five sections in this guide.

ESOMAR B.V.

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WAPOR B.V.

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