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Research papers

Television commercials

Since October 1 1968, Swiss Television Research has depended on telephone interviews. They reveal how many and which viewers see the individual broadcasts, as well as the four advertisement spots. In the foreseeable future penetration studies are...

Catalogue: The European Marketing Research Review 1970
Author: Ewald Schusinski
June 15, 1970
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Citation

Schusinski, E. (1970a, June 15). Television commercials. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/television-commercials