Television commercials

Date of publication: June 15, 1970


Since October 1 1968, Swiss Television Research has depended on telephone interviews. They reveal how many and which viewers see the individual broadcasts, as well as the four advertisement spots. In the foreseeable future penetration studies are envisaged which should give an indication of the memorability of individual commercials. Another interesting problem, at present only arising in connection with specific cases, is the direct measurement by telephone of the penetration of individual television commercials.

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