Resources Library by ANA

Social media and the disruption of democracy

Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a consequence?To elaborate on the insights from this initial piece of research, we decided to go further in this direction by exploring the links...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Jennifer Roberton, Matt Browne

Company: respondi

September 8, 2019

Social media and the disruption of democracy

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Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Jennifer Roberton, Matt Browne

Company: respondi

September 8, 2019

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres

Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)

September 8, 2019

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Jennifer Roberton, Matt Browne

Company: respondi

November 11, 2018

Fast fashion delivered

Thus the proactive research was able to effectively utilise technology, passive techniques and leverage internal and secondary data available to deliver quality and on the go insights leading to improved engagement and increased revenue. There was...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Archana Pai, Priyanka Bhargav

November 11, 2018

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Jennifer Roberton, Matt Browne

Company: respondi

November 11, 2018

"Who is who" with behavioural data

Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Carlos Bort, Carlos Ochoa Gómez

Company: Netquest

January 15, 2017

How to protect privacy in large datasets

In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Simon Van Duivenvoorde, Oriol Llauradó, Ezequiel Paura

Company: Netquest

November 18, 2016

The new (new) social TV revolution

This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...

Catalogue: Latin America 2016: Research Renovation

Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás

Companies: Ipsos MRBI, Netquest

June 15, 2016