The new (new) social TV revolution

Date of publication: June 15, 2016

Abstract:

This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important in understanding attitudinal behavior towards different media. This research goes beyond crossing client's internal data with measured behavior. This research demystifies the use of big data, showing how passive measurement and client's data can be complemented and analysed by research specialists, as well as adding traditional surveys.

  • Video
  • This could also be of interest
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
Research into consumer behaviour and its motivation (English and French) Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
Research into consumer behaviour and its motivation (French) Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel
Aided recall media research Authors: David R. Aitchison
Aided recall media research (French) Authors: David R. Aitchison
Determining goals in research Authors: Shirley A. Star
Determining goals in research (French) Authors: Shirley A. Star
Measurement of media intangibles Authors: Andre Chudnoff
Measurement of media intangibles (French) Authors: Andre Chudnoff
Measuring the impact of communication Authors: Ruth Ludwig