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Falcone and Figini (1991a, June 15). Measuring the vitality of a product after its launch. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/measuring-the-vitality-of-a-product-after-its-launch
Falcone and Jaconelli (1989a, September 01). How to optimize product characteristics using computerized investigation techniques. ANA - ESOMAR. Retrieved September 22, 2024, from