Back

How to optimize product characteristics using computerized investigation techniques

Date of publication: September 1, 1989

Catalogue: ESOMAR Congress 1989

Company:

Authors: Fausto Falcone, Leonardo Jaconelli

Abstract:

The purpose of this paper is to illustrate the optimization of the mix for a consumer product in relation to its competitive frame. The paper is divided into different steps that utilize a concrete case to exemplify how the opportunity provided by the introduction of high-tech into marketing research can furnish solutions to concrete problems for the researcher and the manufacturer. This paper is structured into 3 parts: - The Company problem - The Research method and the model - A Research case history.

Fausto Falcone

Author

This is a long description of some author details.

Leonardo Jaconelli

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

How facial coding helps to optimize communication

Catalogue: Latin America 2019

Authors: Massimo Sarcina, Esperanza Vallejo, Catalina Bonnet, Joaquin Tapia

Company: Kantar

April 7, 2019

×

Citation

Sarcina, Vallejo, Bonnet and Tapia (2019a, April 07). How facial coding helps to optimize communication. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/how-facial-coding-helps-to-optimize-communication


Webinars

Introducing 10 diagnostic techniques to help optimize your mobile surveys

Catalogue: Webinars 2017

Authors: Steve Wigmore, Alexander Wheatley

Company: Kantar

November 7, 2017

×

Citation

Wigmore and Wheatley (2017a, November 07). Introducing 10 diagnostic techniques to help optimize your mobile surveys. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/introducing-10-diagnostic-techniques-to-help-optimize-your-mobile-surveys


Research Papers

Profiling customers based on product purchasing characteristics

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Patrick Le Maire, Susan P. Douglas, Yves Evrard

 

September 1, 1973

×

Citation

Le Maire, Douglas and Evrard (1973a, September 01). Profiling customers based on product purchasing characteristics. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/profiling-customers-based-on-product-purchasing-characteristics


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Falcone and Jaconelli (1989a, September 01). How to optimize product characteristics using computerized investigation techniques. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/profiling-customers-based-on-product-purchasing-characteristics