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Gronhaug, Warneryd and Hansen (1989a, September 01). Excellent marketing. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/excellent-marketing
Gronhaug, K. (1972a, June 15). Buying situation and buyer's information behaviour. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/buying-situation-and-buyer-s-information-behaviour