Buying situation and buyer's information behaviour

Date of publication: June 15, 1972

Author: Kjell Gronhaug

Abstract:

Factors influencing buyer's behaviour may be grouped into three main classes: 1) the individual, 2) the environment and 3) the situation. Up till now especially factors from the two first classes have been included in the study of buyer's behaviour.

  • PDF
  • This could also be of interest