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Buying situation and buyer's information behaviour

Date of publication: June 15, 1972

Catalogue: The European Marketing Research Review 1972

Author: Kjell Gronhaug

Abstract:

Factors influencing buyer's behaviour may be grouped into three main classes: 1) the individual, 2) the environment and 3) the situation. Up till now especially factors from the two first classes have been included in the study of buyer's behaviour.

Kjell Gronhaug

Author

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Citation

Gronhaug, K. (1972a, June 15). Buying situation and buyer's information behaviour. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/buying-situation-and-buyer-s-information-behaviour