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Buying situation and buyer's information behaviour

Date of publication: June 15, 1972

Catalogue: The European Marketing Research Review 1972

Author: Kjell Gronhaug

Abstract:

Factors influencing buyer's behaviour may be grouped into three main classes: 1) the individual, 2) the environment and 3) the situation. Up till now especially factors from the two first classes have been included in the study of buyer's behaviour.

Kjell Gronhaug

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Research Papers

New product buying behaviour

Catalogue: Seminar 1981: Industrial Marketing Research

Author: David A. Yorke

 

October 1, 1981

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Citation

Yorke, D. A. (1981a, October 01). New product buying behaviour. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/new-product-buying-behaviour


Research Papers

Consumer behaviour and the buying decision

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Mihail C. Demetrescu

 

June 15, 1973

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Demetrescu, M. C. (1973a, June 15). Consumer behaviour and the buying decision. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/consumer-behaviour-and-the-buying-decision


Research Papers

Exploratory consumer buying behaviour

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Harald Hasselmann, Roland Helm

Company: Ipsos MRBI

September 23, 2001

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Citation

Hasselmann and Helm (2001a, September 23). Exploratory consumer buying behaviour . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/exploratory-consumer-buying-behaviour-


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Citation

Gronhaug, K. (1972a, June 15). Buying situation and buyer's information behaviour. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/exploratory-consumer-buying-behaviour-