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Research papers

The real value of lucky breaks?

The objective of this paper is to outline the effects of how consumers view programmes and commercial breaks that are part of a sales promotion campaign. In the promotion, viewers were encouraged to watch not only the programmes, but the commercial...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Fran Cassidy
June 15, 1996
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Citation

Cassidy, F. (1996a, June 15). The real value of lucky breaks?. ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/the-real-value-of-lucky-breaks-