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The real value of lucky breaks?

Date of publication: June 15, 1996

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Fran Cassidy

Abstract:

The objective of this paper is to outline the effects of how consumers view programmes and commercial breaks that are part of a sales promotion campaign. In the promotion, viewers were encouraged to watch not only the programmes, but the commercial breaks, in order to win prizes. The results are based on both qualitative and quantitative work that was carried out over the period.

Fran Cassidy

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Cassidy, F. (1996a, June 15). The real value of lucky breaks?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-real-value-of-lucky-breaks-