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The real value of lucky breaks?

Date of publication: June 15, 1996

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Fran Cassidy

Abstract:

The objective of this paper is to outline the effects of how consumers view programmes and commercial breaks that are part of a sales promotion campaign. In the promotion, viewers were encouraged to watch not only the programmes, but the commercial breaks, in order to win prizes. The results are based on both qualitative and quantitative work that was carried out over the period.

Fran Cassidy

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Citation

Cassidy, F. (1996a, June 15). The real value of lucky breaks?. ANA - ESOMAR. Retrieved September 13, 2025, from


https://ana.esomar.org/documents/real-borders