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Alberoni, F. (1969a, August 01). Motivational studies in market research. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/motivational-studies-in-market-research
Alberoni, F. (1966a, August 01). Psychological research on the consumer. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/psychological-research-on-the-consumer