Consumer research appears to me as a crossroads of disciplines in which we cannot favour either of the disciplines in question. Psychological research, then, is only a facet of research which acquires meaning and perspective in a wider context, as research into the social structure is also a facet of the same research which becomes dynamic by discovering the working of general or universal psychological processes at the level of the single individual.
Authors: Ivana Ventura, Martine Thiesse
June 15, 1993
- This could also be of interest