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Batalla, F. (1996a, December 01). Preference and past brands used. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/preference-and-past-brands-used
Batalla, F. (1993a, June 15). Expert or consumer language? Why not both?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/expert-or-consumer-language-why-not-both-