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Preference and past brands used

Date of publication: December 1, 1996

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Francisco Batalla

Abstract:

This paper analyses the effect of the fine fragrance current brand used, on the perception of test fragrances and consequently the acceptance or rejection of product evaluated. This paper also analyses whether it is preferable to use word or pictures in describing different types of woman, and in establishing relationships between them and certain types of olfactive descriptors.

Francisco Batalla

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Consumers' preference for retailer's brands

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June 15, 1996

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Citation

Lewi and Kapferer (1996a, June 15). Consumers' preference for retailer's brands. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/consumers-preference-for-retailer-s-brands


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Author: Berend Wierenga

 

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Wierenga, B. (1980a, September 01). Multi-dimensional preference analysis. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/multi-dimensional-preference-analysis


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Paiva and Mayumi (2009a, November 19). Brands and consumers co-creation. ANA - ESOMAR. Retrieved April 25, 2024, from


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Citation

Batalla, F. (1996a, December 01). Preference and past brands used. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/brands-and-consumers-co-creation