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Preference and past brands used

Date of publication: December 1, 1996

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Francisco Batalla

Abstract:

This paper analyses the effect of the fine fragrance current brand used, on the perception of test fragrances and consequently the acceptance or rejection of product evaluated. This paper also analyses whether it is preferable to use word or pictures in describing different types of woman, and in establishing relationships between them and certain types of olfactive descriptors.

Francisco Batalla

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Lewi and Kapferer (1996a, June 15). Consumers' preference for retailer's brands. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/consumers-preference-for-retailer-s-brands


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Wierenga, B. (1980a, September 01). Multi-dimensional preference analysis. ANA - ESOMAR. Retrieved May 13, 2025, from


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Preference maps from paired data

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Dominic Buck, Keith Greenhoff

Company: Product Perceptions Ltd.

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Buck and Greenhoff (1996a, December 01). Preference maps from paired data. ANA - ESOMAR. Retrieved May 13, 2025, from


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Citation

Batalla, F. (1996a, December 01). Preference and past brands used. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/preference-maps-from-paired-data