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Research papers

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary
Authors: Frank Buckler, Graeme Newell
August 27, 2017
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Citation

Buckler and Newell (2017a, August 27). The artificial creativity project. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/the-artificial-creativity-project


Research papers

Sound research

"How can we increase brand consideration and purchase intention." This is a fundamental question that any consumer brand faces. This is exactly what SONOS, the pioneer of the wireless home audio market, wanted to explore further. The first step was...

Catalogue: Congress 2016: #WOW
Authors: David Feick, Frank Buckler
September 22, 2016
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Citation

Feick and Buckler (2016a, September 22). Sound research. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/sound-research-8887