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The artificial creativity project

Date of publication: August 27, 2017

Catalogue: Congress 2017: Visionary

Authors: Frank Buckler, Graeme Newell

Abstract:

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources in order to create actionable outcomes.

Frank Buckler

Author

This is a long description of some author details.

Graeme Newell

Author

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Research Papers

The future of life insurance

Catalogue: Congress 2017: Visionary

Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari

 

September 2, 2017

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Citation

Furniel , Milanez, Baffa and Gennari (2017a, September 02). The future of life insurance. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/the-future-of-life-insurance


Research Papers

Out with words - Are pictures the new black?

Catalogue: Congress 2017: Visionary

Authors: Sarah Jin, Anton Kozka

Company: Happy Thinking People

September 4, 2017

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Citation

Jin and Kozka (2017a, September 04). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/out-with-words---are-pictures-the-new-black-


Research Papers

Moving power, not stopping power

Catalogue: Congress 2017: Visionary

Authors: Orlando Wood, Alex Hunt, Tom Ewing

Company: System1 Research Ltd

September 4, 2017

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Citation

Wood, Hunt and Ewing (2017a, September 04). Moving power, not stopping power. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/moving-power-not-stopping-power


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Citation

Buckler and Newell (2017a, August 27). The artificial creativity project. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/moving-power-not-stopping-power