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The artificial creativity project

Date of publication: August 27, 2017

Catalogue: Congress 2017: Visionary

Authors: Frank Buckler, Graeme Newell

Abstract:

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources in order to create actionable outcomes.

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