Abstract:
Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources in order to create actionable outcomes.
Research Papers
The future of life insurance
Catalogue: Congress 2017: Visionary
Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari
 
September 2, 2017
Research Papers
Out with words - Are pictures the new black?
Catalogue: Congress 2017: Visionary
Authors: Sarah Jin, Anton Kozka
Company: Happy Thinking People
September 4, 2017
Research Papers
Moving power, not stopping power
Catalogue: Congress 2017: Visionary
Authors: Orlando Wood, Alex Hunt, Tom Ewing
Company: System1 Research Ltd
September 4, 2017
