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The artificial creativity project

Date of publication: August 27, 2017

Catalogue: Congress 2017: Visionary

Authors: Frank Buckler, Graeme Newell

Abstract:

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources in order to create actionable outcomes.

Frank Buckler

Author

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Graeme Newell

Author

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Videos

The artificial creativity project

Catalogue: Congress 2017: Visionary

Authors: Frank Buckler, Graeme Newell

 

November 7, 2017

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Citation

Buckler and Newell (2017a, November 07). The artificial creativity project. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-artificial-creativity-project-9138


Research Papers

Creativity on tap

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Clive Nancarrow, Jenny Clark, Lex Higgins, Martin Oxley

Company: KANTAR TNS Malaysia

February 27, 2005

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Citation

Nancarrow, Clark, Higgins and Oxley (2005a, February 27). Creativity on tap. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/creativity-on-tap


Research Papers

Artificial life simulations

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Bruce Grey Tedesco

 

September 1, 1999

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Citation

Tedesco, B. G. (1999a, September 01). Artificial life simulations . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/artificial-life-simulations-


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Citation

Buckler and Newell (2017a, August 27). The artificial creativity project. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/artificial-life-simulations-