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The artificial creativity project

Date of publication: August 27, 2017

Catalogue: Congress 2017: Visionary

Authors: Frank Buckler, Graeme Newell

Abstract:

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources in order to create actionable outcomes.

Frank Buckler

Author

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Graeme Newell

Author

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Videos

The artificial creativity project

Catalogue: Congress 2017: Visionary

Authors: Frank Buckler, Graeme Newell

 

November 7, 2017

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Citation

Buckler and Newell (2017a, November 07). The artificial creativity project. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-artificial-creativity-project-9138


Research Papers

Creativity on tap

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Clive Nancarrow, Jenny Clark, Lex Higgins, Martin Oxley

Company: KANTAR TNS Malaysia

February 27, 2005

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Citation

Nancarrow, Clark, Higgins and Oxley (2005a, February 27). Creativity on tap. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/creativity-on-tap


Research Papers

Creativity in quantitative research

Catalogue: ESOMAR Congress 1989

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1989

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Citation

Noelle-Neumann, E. (1989a, September 01). Creativity in quantitative research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/creativity-in-quantitative-research


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Citation

Buckler and Newell (2017a, August 27). The artificial creativity project. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/creativity-in-quantitative-research