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Research papers

A theoretical and empirical study of product placement quality

Based on expert, domain knowledge and experience, academic advice and guidance, as well as an extensive meta-analysis of existing advertising, awareness, involvement, and perception studies, iTVX, in collaboration with OTX Research of California...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Raymond C. Petit, Frank Zazza
June 21, 2005
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Citation

Petit and Zazza (2005a, June 21). A theoretical and empirical study of product placement quality. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/a-theoretical-and-empirical-study-of-product-placement-quality