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Bol, J. (1987a, June 15). Using continuous consumer panels for established brand advertising strategy testing. ANA - ESOMAR. Retrieved September 26, 2024, from
Pendry and Holmes (1987a, January 01). Unusual research for unusual advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/unusual-research-for-unusual-advertising
Lovell, M. R. (1986a, August 01). Advertising research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-research
Pendry and Holmes (1986a, June 15). Unusual research for unusual advertising, mixing methods and minds. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/unusual-research-for-unusual-advertising-mixing-methods-and-minds
Gullen and Johnson (1986a, June 15). Product purchasing and TV viewing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/product-purchasing-and-tv-viewing
Rhodes and Vassiliou (1986a, June 15). The use of video as an advertising medium in the Middle East. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-video-as-an-advertising-medium-in-the-middle-east
Lilius, C. (1986a, June 15). The readership of recruitment ads . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-readership-of-recruitment-ads-
Llewellyn and Smith (1986a, June 15). New research in a (fairly) new medium. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/new-research-in-a-fairly-new-medium
Lannon, J. (1986a, June 15). The contribution of qualitative methodology to creative advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-contribution-of-qualitative-methodology-to-creative-advertising